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Key Highlights
- Hema Khatwani, Founder & CEO of TheIceLane, was recently featured on Republic TV. View here...
- The brand has been redefining India’s lifestyle and fine jewelry market since 2019.
- It operates on a manufacturer-direct model, removing middlemen to offer luxury at honest prices.
- Customers can customize gold purity, color, and diamond clarity.
- The collection includes both modern lab-grown diamond jewelry and traditional heritage pieces.
Overview
Being featured on a national platform like Republic TV is a significant milestone for any entrepreneur. For Hema Khatwani, it marks not just personal recognition but also a powerful validation of her vision to reshape how Indians experience luxury jewelry.
Founded in 2019, her venture entered a market dominated by traditional retail models and high markups. Instead of following the same path, she chose to disrupt it. By becoming manufacturers—not just retailers—the brand gained complete control over design, quality, and pricing. This approach allows customers to access premium craftsmanship without paying inflated showroom costs.
The Republic TV feature highlights how innovation, transparency, and customer-first thinking can build a brand that resonates with modern Indian consumers.
A New-Age Approach to Jewelry
One of the most distinctive aspects of the brand is the level of control it gives to buyers. Instead of choosing from fixed designs and specifications, customers can personalize their jewelry by selecting:
- Gold purity (14K, 18K, etc.)
- Gold color (yellow, white, rose)
- Diamond clarity and quality
This customization transforms jewelry from a standard product into a personal statement. Whether someone wants a minimal everyday pendant or a bold statement ring, the experience is built around choice and flexibility.
Blending Modern Trends with Heritage
The collections strike a balance between contemporary style and timeless tradition. On one side, you’ll find trendsetting lab grown diamond rings, earrings, and solitaires designed for today’s lifestyle. On the other, there are classic heritage-inspired pieces such as polki designs, necklaces, and bangles that celebrate Indian craftsmanship.
This mix appeals to a wide audience—young professionals, first-time buyers, and families looking for meaningful pieces for special occasions.
What the Republic TV Feature Represents
Media recognition at a national level is more than just publicity. It signals trust, credibility, and relevance. The feature reflects how Hema Khatwani’s journey and business model are inspiring a new generation of entrepreneurs—especially women—who want to build brands rooted in innovation and transparency.
It also reinforces an important message: Indian startups can compete on quality, design, and customer experience while still staying true to value and ethics.
Final Thoughts
Hema Khatwani’s appearance on Republic TV is a proud moment not only for her brand but also for India’s entrepreneurial ecosystem. It shows what’s possible when vision meets execution and when customer needs are placed at the center of every decision.
Her journey proves that luxury doesn’t have to be inaccessible, and tradition doesn’t have to be outdated. With the right mindset, it’s possible to create something that feels both premium and personal.
About TheIceLane
TheIceLane is a modern Indian jewelry brand founded in 2019. It operates on a manufacturer-direct model, offering high-quality jewelry without middlemen. Customers can customize gold purity, color, and diamond clarity, ensuring every piece reflects their personal style.
The collection includes lab-grown diamond rings, earrings, solitaires, and traditional designs such as polki, necklaces, and bangles. The brand’s mission is to make luxury transparent, accessible, and truly personal.
FAQs
1. Who is Hema Khatwani?
Hema Khatwani is the Founder and CEO of TheIceLane, an Indian jewelry brand focused on transparency, customization, and manufacturer-direct luxury.
2. When was the brand founded?
The brand was established in 2019 with the goal of redefining how customers buy fine jewelry in India.
3. What makes this jewelry brand different?
It removes the middleman and allows customers to customize gold purity, color, and diamond clarity, offering better value and personalization.
4. What types of jewelry are available?
The collection includes lab-grown diamond rings, earrings, solitaires, pendants, as well as traditional pieces like polki, necklaces, and bangles.
5. Why is the Republic TV feature important?
Being featured on a national news channel highlights the brand’s credibility, growth, and impact in India’s lifestyle and startup space.
Our Latest PR & Magazines news:
https://www.republicworld.com/initiatives/indias-power-10-of-2026-game-changers-redefining-success
Explore the brilliance today at TheIceLane or contact us to customize your jewellery.
📞 +91-8107888600
📩 icelanehema@gmail.com
Chat with an expert on WhatsApp: +91 81078 88600
Author: Gaurav Rajani
Organization: TheIceLane
Expertise: Jewelry eCommerce, SEO, and Digital Branding for Lab grown diamond Businesses
